Fine Hygienic Holding Wins Big at Global Brands Magazine Awards 2020

James Michael Lafferty, CEO, Fine Hygienic Holding

Fine Hygienic Holding (FHH), a manufacturer of hygienic paper products, was honoured to receive three prestigious awards at Global Brands Magazine Awards 2020, which aims to recognize brands across the globe that have shown consistent excellence in performance and innovation.

Speaking on the awards, FHH CEO, James Michael Lafferty said, “Being recognized on the global stage by one of the most prestigious and selective brand publications in the world is a distinct honour, and a validation of the effort we put in every day to remain leaders in the industry. The awards embody both FHH’s commitment to continuous innovation and its drive to always be ‘best-in-class’ across all its categories.”

Fine Hygienic Holding was deeply gratified to receive three of the Global Brands Magazine Awards. The “Most Innovative Mask Manufacturing Brand, MENA,” was won by Fine Guard for its premier face mask enhanced with a highly advanced anti-viral technology capable of eliminating 99.9% of bacteria and viruses, including Covid-19. Fine Tissues received the award for the “Best Tissue Brand, MENA” for its uniquely sterilized facial tissues, and “Fastest Growing Diapers Brand, MENA,” was received by Fine Baby in recognition of its rapid growth across markets throughout the region.

The recognition given to FHH by the Global Brands Magazine Awards is a direct reflection of the Group’s innovative drive and dedication to excellence which has been the hallmark of Fine since its establishment. Moving forward, the Group will continue to adapt, innovate and expand its operations and product portfolio in the Wellness category, reaching far beyond expectations to achieve new heights.

The Global Brands Magazine Awards is an annual event held by Global Brands Magazine (GMB), an international publication headquartered in the UK, which aims to recognize global brands achieving excellence in performance across a broad range of sectors, keeping its readers up to date on the latest news on the leading brands across the globe.