By Dan Qayyum, head of global partnerships at The MediaVantage and The SportVantage
The Kingdom of Saudi Arabia is a nation of 34 million people (that is almost as many people as Canada has). It is three times the size of Texas, with a GDP twice the size of the UAE.
With 93 per cent internet penetration and 75 per cent mobile penetration, it also has the 11th largest stock market in the world, one of the most advanced banking systems, free healthcare, the largest airport in the world, and is home to multiple Unesco World Heritage sites.
As part of a bold Vision 2030 aiming to diversify the economy with a particular focus on driving investment and tourism to Saudi Arabia’s many mega pr
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