Riyadh Bank has partnered with Saudi creative agency XELEMENT to introduce a new era of marketing innovation.
As part of the partnership, the agency will be carrying out the marketing and advertising responsibilities for the bank.
The bank has demonstrated a commitment to dynamic and forward-thinking marketing practices.
The second Campaign Saudi Briefing event of the year will be taking place in Riyadh on 12th October 2023. A variety of panels and speakers will be discussing the themes of media and marketing. For more details, click here.
With its extensive reach and customer base, it has been at the forefront of developing marketing initiatives.
According to the companies, the collaboration holds strategic significance for both entities.
Riyad Bank seeks to elevate its marketing initiatives to new heights by applying the creative capabilities of XELEMENT agency.
In turn, the agency perceives this partnership as a testament to their capabilities and a key opportunity to create a lasting impact within the financial sector.
Earlier this year, the agency announced that it would be restructuring and integrating its creative, strategy, and media teams to bring them under one roof with the aim to address the significant gap in the market.
It also stated that it would be expanding its offerings to provide media services, including media strategy, planning and buying, and data and analytics.
The new media services are led by the Media Director Eddy Hanna, who is experienced in the region.
See also: XELEMENT; We continue to shape the future of advertising
