Ramadan 2020 is taking place in exceptional circumstances, with the coronavirus pandemic having disrupted businesses around the world. Ahmed Hafez Younis (Fizo), Creative Shop Lead for MENA, Facebook is sharing top tips on how brands can stay connected with their customers during this challenging time.
Tip 1: Get customer communication right
Brands need to be sensitive and listen; you don’t need to have an idea to jump on the coronavirus bandwagon. Right now, the best thing a brand can do is act responsibly and understand that consumers are under a lot of pressure. If you are creating content for ads, remember to be meaningful, generous, and helpful in your communication. In brief, thi
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