Publicis Pro: chief executive Jon Lonsdale (left) and managing director Pete Hendrick
Publicis Groupe EMEA has launched a B2B creative offering called Publicis Pro, which combines B2B agency Octopus Group and 400 B2B specialists from across its global network.
Publicis Pro, which replaces the Octopus Group name, will be headed by Octopus Group co-founder Jon Lonsdale as chief executive and co-founder Pete Hendrick as managing director.
Lonsdale will report to Demet Ikiler, Publicis Groupe’s EMEA chief executive.
The 60-strong core team will focus on B2B strategy, creative, influence and commerce, with a particu
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