By Sabrina Sanchez
Procter & Gamble has increased its marketing spend nearly to pre-pandemic levels, the company said on its fiscal Q1 2022 earnings call Tuesday.
According to Andre Schulten, chief financial officer at P&G, marketing volumes were running at approximately 33% of total spend pre-pandemic. Currently, marketing volumes are back up to approximately 30% of total spend, an increase of $130 million year over year.
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Schulten told investors to expect marketing spend to continue to increase moving forward, as
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