The PR industry must ponder its own future and embrace change if it is to thrive in destination digital, says George Kotsolios, managing director of GolinHarris Dubai
The PR industry has to embrace initiatives that will help it evolve during the one-way journey to a world where digital dominates.
As we try to balance on a very thin thread that some would describe as the threshold between remaining competitive or simply becoming redundant, it is time to take our fate into our own hands by first defining and then shaping our future.
In the near future, writing a press release and distributing it via email to journalists listed in a database will not be enough for the media and ‘digit
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