First, there was big data. Now, there’s smart data. But the future relies heavily on the nuance of data. What does that insight mean, and what actions can be taken or built from it? On paper, it sounds straightforward, but in the name of transformation, the complexities are front and centre. Let’s look at this from the point of view of telecoms companies that have to interact with their customers on a regular basis, and that have plenty of consumer data to hand.
So, how do you solve for and embrace the nuance? You craft a strategy around new organisational structures, technologies and customer-centric design and experiences. The telecom companies that get this right will spearhead mor
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