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Electriclime° teams up with Loud agency in ambient and natural spot for Lipton Tea

Electriclime° teamed up with Loud agency to create a new ambient and natural spot for Lipton Tea.

Lipton ‘Tea’ from electriclimeº on Vimeo.

The 15 second film for Lipton was inspired by the manufacturing of tea in Kenya which is enjoyed internationally. With Jake Ward as director and director of photography, the piece highlights Lipton’s Quality Black Tea, by using all natural lighting and authentic ambiences.


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The concept behind the film was to create an afternoon picnic feeling, bringing together warm and organic moments between a group of friends.


Client | Lipton
Senior global brand manager: Marie-Helene Petit Dubois
Head of customer development: Robby Lowry

Agency | Loud
Creative director: Wellison D’Assuncao
Senior accounts manager: Tina Paul
Art director: Donna Kalish
Copywriter: Ben Ryan
Graduate: Laura Mazzotta

Production Company | electriclime°
Director/DoP: Jake Ward
Executive producer: Michael Ahmadzadeh
Executive producer: Shahn Devendran
Creative director: Pabz Alexander
Head of production: Rory Cavanagh
Production assistant: Grace Rached
PA/runners: Caitlin Szanto, Syaza Syarafina
1st AC: Shaun Graham
Photographer: Rusty Crenshaw
Art director/stylist: Nadia Mueller
HMU and wardrobe: Anabelle Ussher
DIT: Pabz Alexander
Editor: Daniel Marjan
Dog owner/trainer: Pav
VO: Tessa de Josselin  at RMK Studios
Talent: Marie G, Cherry Jones, Carlee S, Dylan Clark, Mickey H
Dog: Mango