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OOH Industry Snapshot: W Group’s Habib Wehbi

Habib Wehbi, chairman and CEO, W Group

What effect is technology having on the business of OOH?
It’s outstanding how outdoor advertising has managed to surf the digital wave. Hypermedia and DigitAll, subsidiaries of W Group, work in tandem to transform out-of-home (OOH) advertising by using the latest innovations in data measurements, digital immersive experiences, and smart solutions. 

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Data measurement
In the era of digitalisation, infinite possi

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