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IBM freezes ads across X over brand safety issues

Walmart reunites the Mean Girls for Black Friday campaign

Wunderman Thompson develops tech to analyse emotional responses to ads

Pinterest reveals new product updates and ad solutions

New generative AI features in Google Ads, Product Studio and Performance Max

Branding with audio – by Next Broadcast Media’s Suzi Kuban

FNP.ae lights up Sheikh Zayed Road with football themed campaign

OOH Industry Snapshot: W Group’s Habib Wehbi

Case Study: Sun & Sand Sports successfully delivers its new branding campaign to UAE & KSA snapchatters

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Page 1 of 4

THE WORK

Pengu takes to the streets for Riot Games campaign

Featured News The WorkDec 6, 2023

Al-Futtaim Lexus launches campaign for colour blindness

Featured Social The Work Video & AudioDec 5, 2023

Maestro Pizza takes its pizza to greater altitudes

Creative Featured The WorkDec 5, 2023

Wunderman transforms billboards for a life-saving initiative

Featured The WorkNov 28, 2023

Nissan: ‘Keep asking why’

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Brands for Less opts for Yandex Ads for better business outcomes and online sales boost

Enter now for Campaign’s Agency of the Year Global Awards 2023

Nov 22, 2023

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Oct 25, 2022

Mashreq launches Climb2Change initiative to drive sustainability

Dec 5, 2023

Launch of 13amStudio in Dubai

Dec 1, 2023

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