OOH Guide 2021: We need your details

Campaign Middle East is pleased to announce our upcoming Oct 31st  edition with The Annual 2021-22 OOH Guide. This 5th annual edition would be our one of a kind, all info in one, hands-on guide on all OOH suppliers with their properties in the region. We plan to make this 5th edition a bigger and more comprehensive edition with more players and in depth details about this eye-catching industry and a bigger pull out map of Abu Dhabi, Dubai & Sharjah marking all the outdoor properties for easy access for media planners and marketers.

Until our first edition of the guide, there was no such hands on directory giving a detailed overview of all the outdoor companies in the region, but there was a huge demand for this from all media planners. Our  guide would lists the main suppliers in the region, along with their locations.

Plus this year, for you to get more new business, we will also incorporate your listings info in Campaign’s Online Directory: campaignme.com/directory. Here each OOH supplier will have their own page where clients/agencies can now search for all outdoor media companies along with their properties, We will feature in each of your page all the latest news, articles, contact details, work, top clients, management info and all related information about your agency , so it will be updated throughout the year with fresh news, editorial articles, your work for clients and all related information, making it a good place for all brands to see the work you have been doing and the news that you have been making and in this way introducing you to new clients and business.  We would like to request all our OOH partners to support us in this cause, as this guide would be in the hands of all decision makers.  You can view  Campaign’s last year 2020 OOH Guide here for your quick reference.

How to  get listed: 

Send your listing details below to [email protected] and contact [email protected] for enhanced listings. We need the below listing details from you before Sunday 10 October 2021:

Option 1 :  Basic Free Listing:

  • Outdoor Company name
  • Ownership/holding group
  • Regional headquarters/ office location,
  • Number of Staff
  • Year founded
  • Email id
  • Social media tags (Facebook, Twitter, LinkedIn, Instagram, YouTube),

Please note that there would be minimum 8/10 free listings on each page. If exclusivity is preferred, please find below the paid add-on options:

Option 2 : Extended Quarter Page listing + Map: This option includes the above listing details, plus the below:

  •  Agency bio (50 words max)
  • Website
  • Local Phone numbers
  • What out-of-home properties do you have? Please limit to those that are live as of 1 Sept 2021. Please tell us the types of property, the area they are in, and the numbers.
  • The Maps: Please mark on the above Blank Maps your latest outdoor properties in Abu Dhabi, Dubai & Sharjah. Be as accurate as possible, and list the type of properties as well as their locations. If possible mark each one individually, but if necessary just mark a stretch of road (for lampposts, etc). Outdoor only, viewable from the road, so no need to mark in-mall adverts. Again, please just those properties live on 1 Sept 2021. Either mark up the PDF digitally and send it back, or simply print the map, mark with pen/pencil, scan & return. Please see the 2020 OOH maps here for reference.
    1. In Dubai –  DXB Blank Map
    2. In Abu Dhabi – AUH Blank Map
    3. In Sharjah – Shj Blank Map
    4. Elsewhere in UAE

Option 3:  Half Page listing: This option includes all the above free listing information in a half page format of the magazine along with the below details:

  • High Res Company logo on the listing Half Page as well as on the map,
  • Leadership panel (pictures and designation of up to 6 top management),
  • Annual subscription to the Online Directory.

Option 4 : Full Page listing: This option includes the above Half page listing  plus

  • A Half Page Interview with CEO or Half page Casestudy of an excellent collaboration with a client.

Option 4 : Double Page Spread – FP Listing plus Full Page Advert:  This option would include the above Full page listing plus

  • A Full page advert, thus giving you a Double page spread in the agency guide.

Option 4 : Bespoke Partnership: This option includes the Directory’s Title Sponsorship with logos on the Front Cover and Adverts in premium Inside Front Cover / Back Cover positions.

Costs are tailored to requirements, space  and exposure.

For any further details on the above enhanced listing rates and bespoke partnerships, please contact [email protected] / +971 50 6453365.

The deadline for confirming your partnership and submitting all the above content is 10th Oct 2021  & Campaign’s main magazine including the OOH Guide would hit the stands on 31st October.