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Augmented reality advertising is growing rapidly, yet the majority of experiences leave out diverse audiences and can be damaging to users’ self esteem, according to a new study.
Omnicom Media Group and Snapchat partnered on a research study that explored the long-term implications of AR on brand building.
The study involved interviews with AR practitioners and creators; quantitative surveys with 5,000 internet users across Australia, Canada, Saudi Arabia, the U.K. and the U.S., and a four-week measure of how brand associations changed over time with U.S. respondents.
AR is a fast-grow
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