DigitalFeaturedPartner content

Making significant strides in the region’s AdTech landscape

Smartifai rolls out operations in MENA, strengthening its team and enhancing audience context offerings


Smartifai, a leading provider of audience context solutions to advertisers and marketers, has announced the successful rollout of its operations in the MENA (Middle East and North Africa) region.

This expansion signifies a major milestone for the company as it further solidifies its global presence and reinforces its commitment to delivering a cutting-edge AI-driven approach. This has been developed through proprietary solutions accessible through Smartifai’s customised Demand-Side Platform and Supply-Side Platform.

This helps advertisers win attention through high-impact In-Screen and In-Image ad formats in today’s competitive landscape.

Smartifai’s suite of products is powered by Cognitive AI, harnessing advanced technologies such as computer vision, machine learning and natural language processing to provide unparalleled content analysis with human-like precision.

The company’s three core offerings, COGNAI, ADDEX, and ACTIVEX, have transformed how advertisers and marketers understand and engage with their target audiences.

COGNAI (Cognitive AI) serves as the foundation of Smartifai’s solutions, utilising state-of-the-art AI algorithms to analyse vast amounts of content. By leveraging computer vision, machine learning and natural language processing, COGNAI delivers insights and actionable intelligence, enabling advertisers and marketers to make unrivalled decisions.

ADDEX (Addressable Context), a vital component of Smartifai’s product suite, empowers personalised targeting andcustomisation by establishing the social context of consumers across different social platforms.

Through ADDEX, advertisers and marketers gain a comprehensive understanding of their audience’s preferences and interests, facilitating the delivery of tailored marketing messages and enhancing audience engagement by leveraging the power of social context.

ACTIVEX, Smartifai’s third offering, combines Live Context with audience motion and mobility context. By leveraging on-device intelligence, ACTIVEX enables hyperpersonalisation, allowing advertisers and marketers to deliver real-time, contextually-relevant communication to their target audience.

This innovative solution empowers brands to create immersive experiences and establish deeper connections with their customers, capitalizing on the power of motion and mobility context.

The successful rollout of Smartifai’s product offerings across the MENA region has garnered widespread acclaim and support from leading media agencies and client partners. Advertisers and marketers in the region have embraced the power of audience context to unlock new opportunities, optimise their campaigns, and deliver superior customer experiences.

In line with its commitment to continuous growth and innovation, Smartifai is delighted to welcome Sachin Kumar as Co-Founder and Chief Growth Officer.

With a proven track record of driving AdTech business and enhancing products, Sachin’s appointment further strengthens the company’s leadership team and augments its capabilities in delivering cutting-edge AI solutions to advertisers and marketers.

As the Co-Founder and Chief Growth Officer, Sachin will play a pivotal role in spearheading Smartifai’s growth strategies, driving product innovation and establishing strategic partnerships across the MENA region.

With his extensive industry experience and deep understanding of the AdTech landscape, Sachin will collaborate closely with advertisers, marketers and agencies to unlock new avenues for growth and establish Smartifai as a leading provider of audience context, helping businesses win audience attention in the region.

Commenting on the growth and team strengthening, Smartifai’s Co-Founder & Chief Commercial Officer, Herman D’Souza, expressed his enthusiasm for Smartifai’s MENA operations. “We are thrilled to extend our footprint into the MENA region, a market brimming with immense potential and ripe for AI-driven solutions.

The support and enthusiasm we have received from agencies and client partners have been truly remarkable. We are confident that with Sachin’s expertise, we will accelerate our growth trajectory and deliver exceptional value to advertisers and marketers.”

With its successful rollout into the MENA market and the addition of Sachin to its leadership team, Smartifai is poised to make significant strides in the region’s AdTech landscape.

As a leading provider of audience context to help advertisers and marketers to win attention, the company aims to empower businesses to leverage the full potential of AI, drive innovation, and achieve sustainable growth in an increasingly digital and data-driven world.

Sachin Jain, Co-Founder & Chief Growth Officer at Smartifai