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IKEA champions sustainability with its 30-metre-long table

Inflation makes IKEA furniture more affordable

Wunderman Thompson Dubai’s campaign targets Argentina football fans with innovative Passion Calculator

Home Centre launches meaningful initiative through “The Homecoming”

FP7 McCann and Home Centre campaign lets you ‘Meet Your Dream Self’

IKEA Ogilvy Big Kahuna

Ogilvy and Big Kahuna ‘Imagine if we could be as flexible as IKEA furniture’

heart warming home transformation Middle east advertisement surprise

Home Box transforms domestic workers’ ‘Hidden Room’ with Leo Burnett

THE WORK

Himalaya campaign

Himalaya speaks Gen Alpha’s language without trying to be them

L’Oréal Paris

Advertising Creative Digital Featured Marketing Media The WorkJun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

adidas Al Ahly FC football club

Advertising Creative Digital Featured Marketing Media The WorkJun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Featured Marketing The Work VideoJun 4, 2025

ICON brings Sharjah’s story to life through cinematic storytelling

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

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How luxury branded residences transform a label into a lifestyle

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Wellness is luxury

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