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posted on Feb. 23, 2026 at 10:11 amFeb 23, 2026

Nissan highlights heritage, connects locally ahead of Kuwait National Day

posted on Feb. 23, 2026 at 10:11 amFeb 23, 2026

At its core, the campaign spoke to long-standing Nissan owners, families and individuals who have grown up with the brand and have trusted Nissan across generations.

Nissan Horizon FCBKuwait Kuwait National Day Kuwait Liberation Day Ramadan Eid

Nissan Kuwait has rolled out a campaign that celebrates its Japanese DNA, heritage, philosophy, technology, design and parts, while also highlighting its brand equity in Kuwait through cultural elements and Nissan Patrol’s deep emotional connection with the local community.

The brand is marking more than 75 years with local distributor Abdulmohsen Abdulaziz Al Babtain Co, and having debuted in Kuwait in 1948 under the Al Babtain Group, Nissan marks an impressive 78-year journey in the market. The campaign, released during Ramadan, is also perfectly timed ahead of the highly anticipated Kuwait National Day in 2026.

As such, the campaign not only reinforces trust, longevity and relevance

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Tags:Abdulmohsen Abdulaziz Al Babtain Co Al Babtain Group brand equity cultural elements design DNA Eid Al Fitr emotional connection heritage hero film Horizon FCB Horizon FCB Kuwait Horizon FCB MENA Japanese Japanese but Kuwaiti at heart Kuwait Kuwait Liberation Day Kuwait National Day local community MBC Media Solutions MMS Nissan Nissan Kuwait Nissan Patrol parts philosophy Ramadan Shahid social media technology ياباني والقلب كويتي

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.