Tarek Esper, Managing Director, SOCIALEYEZTarek Esper, Managing Director, SOCIALEYEZ, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more.
This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 and older. They represent different disciplines and different leadership styles but are all builders of brands and businesses.
These have been recommended as caretakers of client trust and custodians of culture. The 40 over 40 list celebrates the people who have moved the needle – not for a season or for a single campaign cycle, but for several years.
Tarek Esper has spent more than 15 years shaping one of the region’s most established agencies into a fully integrated strategic and creative partner.
His leadership goes beyond output, focusing on building a business defined by long-term client relationships, cultural relevance and consistent performance.
Known for his hands-on approach, Esper plays an active role across clients, teams and major business moments, ensuring both strategic clarity and delivery excellence.
He has fostered a culture rooted in trust, empowerment and accountability, where teams are given ownership and the space to grow into leadership roles.
Today, he is recognised as a leading voice in the region, shaping how agencies evolve to meet a more complex and demanding market.
TOP ACHIEVEMENTS OVER THE PAST 12 MONTHS
Tarek Esper’s leadership in 2025–2026 reflects a shift from managing growth to innovating it at scale.
He has evolved SOCIALEYEZ into a more disciplined and strategically led business, strengthening its role as a long-term partner while driving consistent client growth and new business momentum.
His focus has been on building a more agile operating model, and empowering teams with greater ownership and accountability.
This has enabled faster decision-making, stronger output and a more resilient organisation overall.
CLIENT RECOMMENDATION
Ibrahim Al Mayahi
Head of Commercial Brand and Marketing Communications, du
Tarek has consistently demonstrated a rare blend of strategic clarity, creative rigour and professionalism.
In every engagement with du, he has shown an instinctive understanding of our brand’s ambitions and the evolving communications landscape, translating both into work that is impactful, relevant and future-focused.
Tarek is not only a trusted partner but a partner of momentum.
