Maison Ellyse, a luxury PR and brand representation agency headquartered in Dubai with active operations across Saudi Arabia, Qatar and Kuwait has announced the official opening of its Paris office. This would be the agency’s first full-scale European base.
The Paris office extends Maison Ellyse’s established GCC offering, spanning press relations, media outreach, influencer and talent management, celebrity partnerships, brand collaborations and events, into the European market, with full operational capability from day one.
A key dimension of the Paris offering is the agency’s position as a bridge between the GCC and European luxury markets — supporting GCC brands seeking visibility in France and Switzerland through retail pop-ups, strategic partnerships and media introductions, while connecting European luxury brands with Maison Ellyse’s established regional network.
To lead the Paris office, Maison Ellyse has appointment Sabrina Saad as PR and Communications Director, Paris. In her new role, Sabrina will work closely with Founder Elvira Jain and Global Group Director Tina Mateen to solidify the agency’s Paris operations, build its European client portfolio and establish Maison Ellyse as a leading name in the Parisian luxury communications landscape.
“Paris felt like the right next step, not just strategically, but personally. We have been working across both markets for some time and the connection between our GCC world and the French luxury landscape has always been a natural one. Having a proper home here allows us to serve that connection with the attention and commitment it deserves. I am very much looking forward to what this chapter brings,” said Elvira Jain, Founder & CEO of Maison Ellyse.
“Paris is a natural next step for us,” said Tina Mateen, Global Group Director of Maison Ellyse. “We have spent years building the relationships and the reputation that make this move meaningful. Having Sabrina lead this chapter gives us enormous confidence, she is exactly the right person for this moment.”
