As consumers in KSA continue to spend more of their time online, Snap Inc. has released a new report that captures the evolving role of mobile video in next-generation consumers’ lives.
Snap Inc. commissioned The National Research Group, an independent market research company, to conduct a study to learn how Gen Z and Millennials are engaging with this rising form of entertainment, and what to expect as we enter a new era of mobile-first experiences.
The new study examines how demand for TV-quality mobile content is growing faster than ever thanks to soaring consumer demand for high production values, immersive storytelling and shared cultural moments that are made for mobile and
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