New Balance partnered with Anghami for Grey Day 2022 – a unique, annual celebration of the iconic grey colourway. Grey Day is New Balance’s day to celebrate it’s sneakers, clothing and heritage in grey.
The concept showed support to local talent for an experiential Grey Day event. The two brands, who are known for ripping up the script and doing it their own way, formed a strategic partnership and put the spotlight on two performers, Amy Roko and Lil Eazy.
Grey Day 2022 gave young artists a platform to express their creativity and share the
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