Neutrogena's Beauty to a Science event. Neutrogena has launched a new proposition – ‘Beauty to a Science’ – to reaffirm the brand’s commitment to providing science-backed, trusted skincare solutions in an evolving beauty landscape.
‘Beauty to a Science’ reflects Neutrogena’s rich 90-year history of merging advanced clinical science with thoughtfully designed product experiences that can guide more informed skincare decisions.
The proposition communicates Neutrogena’s belief that while beauty is an aspiration, achieving it depends on verifiable scientific proof.
Building trust with discerning consumers
The initiative, inspired by the brand’s deep understanding of customer needs and market dynamics, recognises that consumers value transparency and verifiable proof in their skincare choices. Therefore ‘Beauty to a Science’ aims to offer consumers a straightforward and accessible approach to skincare.
“Consumers are increasingly seeking transparency in ingredient sourcing, formulation processes, and product efficacy,” said Areej Nassar, Marketing Director at Kenvue GCC, explaining that skincare shoppers are highly discerning and want to know what is in their products and how those ingredients benefit their skin.
“With the proliferation of information available online, consumers are more educated about skincare ingredients and their effects,” she said. “They often conduct their own research before making purchases, and actively look for products that deliver measurable results.”
Therefore, Neutrogena emphasises the importance of evidence-based formulations, supporting its new ‘Beauty to a Science’ concept with clinical trials and scientific research.
“We want consumers in the region to feel a sense of control and confidence in their skincare choices,” said Rodney Smith, Country Director at Kenvue GCC. “Neutrogena’s commitment is to provide transparent, proven solutions, so they can trust that the hard work has been done at the development stage, leading to effective products that embrace and support their natural beauty every day.”
Empowering brand narrative with education
The brand showcased various products at an invite-only launch event at Melia Desert Palm on 27 November 2025.
Influencers and media gathered for an educational evening that featured fireside chats and Q&A sessions with certified dermatologists, Dr. Anwar Al Hammadi and Dr. Khadija Aljefri. The brand aimed to educate beauty creators, whose highly engaged audiences often turn to them for skincare recommendations, so it could limit misinformation around its science-driven skincare line.
These in-depth talks informed attendees with skin care facts, such as the difference between dermatologist-recommended and dermatologist-approved, explanations of buzzword ingredients and more.
“Neutrogena’s social media and influencer marketing strategy involves amplifying our core message of “Beauty to a Science” through credible voices, generating authentic, relatable content that clearly demonstrates the scientific proof and visible results of Neutrogena products,” said Nassar.
This in turn, helps to build trust through transparency with consumers across the region, Nassar explained.
“By involving influencers, the brand can enhance trust and credibility, helping to communicate the science behind its products in an accessible and engaging manner to a wider audience,” she added.
She also explained that Neutrogena recognises and understands the distinctive skin concerns prevalent in the GCC region. “Our strategy ensures that Neutrogena’s extensive product portfolio, readily available in the market, offers effective solutions tailored to these needs,” she said.
“Our execution will be localised in the way we communicate with our consumers by addressing their needs and leveraging globally proven innovations,” Nassar said.
Through the “Beauty to a Science” proposition, Neutrogena claims it will continue to deliver transparent and effective solutions that meet the evolving demands of the GCC market.
