In its new InfluAnswer Arabia report, Weber Shandwick shares insights related to topics on the minds of MENA’s content creators and how brands can build closer relationships with them.
A majority of influencers in the MENA region say their motivation to create brand content stems from the opportunity to build a connection with the brand. Barter agreements or gifting only make up 29 percent of their decision-making.
The report found that other reasons influencers base their decision to attend a brand event depend on their high interest in the topic and the promise of a VIP experience.
The InfluAnswer Report also delves into insights into how influencers view the region, technolog
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
