Dubai-based MCN (Middle East Communications Network) has launched Craft, a dedicated production agency. As part of the McCann Worldgroup roster of companies, Craft will enhance MCN’s production capabilities in response to growing client demand.
For the Middle East creative and communications industry, the launch of Craft means access to the expertise of a globally connected, tech-powered production house that specializes in digital, mobile development, content creation, print, broadcast, transcreation and creative campaign amplification.
To lead regional operations, Marcus Johnston has been appointed Managing Director for the Middle East. He relocated to Dubai from the London EMEA hub
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