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Matter of fact – The customer is king

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By Cicero & Bernay
THE CUSTOMER IS KING
As a resource that no business could ever do without, the human element was largely disregarded at the turn of the century under a pretext of operational progress; for a while, it was no longer important who a company reached out to but how. Customers were treated like statistics and consumers to engineer promotional campaigns around, and up until 2020, the market was getting comfortable with that notion.

Looking back from where we are standing today, one would be forgiven for seeing the pandemic as a stepping stone towards a future that emphasised people, their happiness, and the


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