Head of marketing for Home Centre (MENA)
Years in current position: 2.5
Years with company: 2.5
Size of department: 11
Previous jobs
• Group account director, BPG
• Senior account director, Menacom (Partnership)
• Head of creative strategy and content, Idea Spice Design
Recent campaigns
• Launch of the brand’s 25th-anniversary campaign and customer proposition.
• Launch of a campaign to reinforce the brand’s proposition around product quality and durability.
• Launch of the Ramadan collection 2021, ‘Better Together’.
• Launch of modular solutions, ‘Infinite Possibilities’.
• Campaign to drive the brand’s strong value-proposition, ‘Incredibly Affo
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