Timeless trends: shopper insights for the festive season
In this episode, Campaign’s editor Austyn Allison is joined by Facebook MENA’s head of marketing, Rana Bouri to discuss research by Facebook that looked at how customers in the holiday season follow patterns of shopping sentiments, in the frame of new technologies and how can marketers leverage these behaviours to maximise their marketing strategies.
To get local shopper insights, the holiday marketing guide and learn how you can anticipate shopper needs this festive season visit fb.me/discoverycommerce
Podcast in Anghami –> play.anghami.com/episode/1027839277
Host and script: Austyn Allison, editor, Campaign Middle East
Guest: Rana Bouri, head of marketing, Facebook MENA
Editing: Georges ‘Josh’ Rouhana (Anghami) and Sofia Serrano
Production: Sofia Serrano