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Meet the New Influencer: The Triple Crown by BackLite Media 

BackLite Media announces the launch of the Triple Crown, three connected locations with LED displays strategically placed on Sheikh Zayed Road, available from September 2021.

BackLite Media is pleased to announce the Triple Crown: three connected locations strategically placed on Sheikh Zayed Road, between the Dubai Marina and Downtown Dubai. With over 350,000 cars passing each day, Sheikh Zayed Road is Dubai’s most influential out of home advertising location.

The Triple Crown will form part of BackLite’s Desirable Collection and offers six 16m x 8m LED Displays, with a total surface area of over 700m2. All six screens will be synced to carry one advertiser with a slot length of 24 seconds that delivers an uninterrupted, detailed, and immersive message.

Daktronics will manufacture the screens. James Bicknell, CEO at BackLite Media, explains the thought process behind that decision: “We take pride in our portfolio, so we chose Daktronics as the manufacturer of the screens. We chose them based on their experience in the industry, cutting-edge technology, and understanding of the importance of high-quality presentation. They are recognised worldwide as an industry leader in the design and manufacturing of LED systems.”

James Bicknell adds, “we’re selective about the brands we showcase on these exclusive sites to ensure that prestigious brands are seen alongside those that will strengthen them. In an advertising loop of just four clients, brands are guaranteed to be in select company.”

Launching in September 2021, these screens will revolutionise the media landscape in Dubai.

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