LIGHTBLUE has announced a partnership with TikTok For Business for event strategy across all markets in the METAP region; making memorable events by inspiring creativity and bringing joy.
As the rocket ship that TikTok has become, and as it continues to grow its crew, this partnership brings together a diverse cross-functional team of global talents dedicated to positioning the entertainment platform at the heart of today’s cultural landscape.
With the TikTok For Business becoming an epicentre for shaping culture in METAP and more opportunities for local brands, creators and users to come together on the platform to build a vibrant community it was a natural step to start building an industry-leading events partnership.
Joseph Aquilina, head of partnerships at LIGHTBLUE said, “TikTok are a phenomenally ambitious business, not just in terms of growth and creativity, but in their ambition to continue to revolutionize storytelling and the way people consume and experience content. LIGHTBLUE shares their ambitions and we can’t wait to help them execute an industry-leading strategy.”
