Leo Burnett wins Oasis following multi-agency pitch

Bottled water brand to embark on ‘new positioning initiative’; agency handled the account from 2006 to 2009.

Leo Burnett has won the Oasis account following a multi-agency pitch.

Oasis, the bottled water division of National Food Product Company, was founded in 1984. The agency had previously held the account from 2006 to 2009.

An official statement said the new contract covers strategic development, a brand campaign, product launches and activations and promotions spanning ATL and BTL channels. The four-month, multi-phased pitch process began in May 2014.

George Antonios, marketing director, Oasis, said, “We are excited to be re-establishing our partnership with Leo Burnett, a creative agency with a strong brand-building legacy.”

“As we embark on a new positioning initiative, we are confident in Leo Burnett’s ability to orchestrate a powerful, all-encompassing strategy designed to elevate the Oasis brand, increase its visibility in the UAE and position it as an unequivocal industry leader,” he added.

Kamal Dimachkie, executive regional managing director, Leo Burnett, said, “We are delighted to welcome Oasis back to the fold. Over the years, both Oasis and Leo Burnett have built a solid track record punctuated by industry-first achievements. We look forward to leveraging Leo Burnett’s innovative HumanKind philosophy and unique brand vision to resume Oasis’ path towards category leadership.”