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New Nissan X Trail announces arrival, in style

Watch the video conceptualised by Beyond 190 here.

Nissan Middle East has announced the arrival of its new X Trail with a digital video campaign, comprising a teaser and reveal.

Dubai-based Beyond 190 handled the campaign, and the shoots were executed in Salalah, Oman.

The teaser captured the car breaking through the ground to the surface on an X-shaped platform, in the middle of a mountainous region. It adopted the theme #TheOneToFollow.

The full film revealed in end-September features the car rising from the depths of the earth and traversing myriad locales including beaches and desert sands, while its features are highlighted. Towards the end of the film, it 

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