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AOTYME2026
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Marwa Kaabour 2026

2026: Shifting from exploration to iteration

Middle East’s cinema advertising representative, Motivate Val Morgan handpicked 20 of the top cinema ads that graced the big screen in 2025.

The Annual: Top 20 cinema ads of 2025

By Tahaab Rais, Group Chief Strategy Officer and Film Director, Publicis Groupe Middle East & Turkey.

2025. (W)rapped.

$TBWA\RAAD collected the Best Place to Work in 2025 award from Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office (far right).$

AOTY 2025: TBWA\RAAD on winning Best Place to Work in 2025

of agentic AI

The rise of agentic AI

The Year in Review 2025

The year in review: A month-by-month wrap-up of media and marketing in 2025

Hypermedia CEO Philip Matta handed over the 2025 trophy for Independent Media Agency of the Year to the Fusion5 Advertising team.

AOTY 2025: Fusion5 on winning Independent Media Agency of the Year

Top 20 news

The Annual: Top 20 news stories from 2025

AOTY 2025: The Hanging House on winning the Independent Creative Agency of the Year

THE WORK

The Unburied Casket

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

SAVA Squad

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

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