Here is Campaign Middle East’s annual round-up of selected Work from the Kingdom in its Saudi Arabia Report.
This year’s selection highlights campaigns that tapped into humour, fandom, Ramadan rituals, self-expression and everyday Saudi insights to connect with audiences in culturally relevant ways. Here is the 2026 round-up of some ‘made-for-Saudi, by-Saudi’ campaigns, featuring work from Flynas, Saudi Aviation Club, Holsten, KFC Saudi Arabia, Golden Chicken, Arabian Oud, Riyadh Season, Ring by Amazon, Doritos and Vaseline – Unilever Arabia.
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Client: Flynas
Agencies: VML Riyadh, Blue Elephant
Developer: Rattel
As part of the campaign, Flynas gave its custome
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Tags:abilityArabian OudBig Time Creative ShopBlue ElephantBOHO FilmsCarlsbergCraftDentsuDoritosflynasFP7 McCann RiyadhGolden ChickenHolstenKFC Saudi ArabiaKijamiiLeo Burnett KSAM+C Saatchi Group Middle EastMumkin MarketingPHDRing by AmazonRiyadh SeasonSaudi Aviation ClubSaudi WorkTeam ReactivateThe Bold GroupUnilever ArabiaVaslineVIP FilmsVML Riyadh
