The first look at the speakers for the Campaign Breakfast Briefing: Retail & Commerce Media have been revealed. Taking place next week on Friday 22 May 2026 at 8 a.m. at the Westin Dubai Mina Seyahi, this event will bring together senior marketers to explore the next chapter of retail media and commerce media in the region.
Tickets to the event are current on sale at discounted early bird pricing. Get yours now and book your seat in the room to hear from:
-
Sofiane Haddadi, VP Marketing (Activations & Operations), ADNOC Distribution
-
Dima Mousseli, Content Creator
-
Katib Belkhodja, Marketing Director – Toyota & Lexus, Al-Futtaim Motors
-
Mohamed Mordi, Experience Enrichment & Retail Media Manager, Arla Foods
-
Charlotte Davis, Vice President – Retail Media
-
Chirag Galundia, Senior Director – Media Solutions, talabat
-
Mahmoud Maghraby, Media Director – Middle East, Africa, MARS
-
Zoya Shahid, Director of Customer Experience, Viola Communications
-
Ghida Ismail, Business Director, Fusion5
This mix of marketers and prominent personalities from the region will unpack how retail and commerce media are moving into a new era. What began as sponsored search on retailer sites has expanded into a far broader ecosystem spanning marketplaces, payments, logistics, connected TV, social video and in-store environments.
As commerce intent becomes one of the most powerful signals in modern marketing, brands across the Middle East are being forced to rethink how they invest, measure success and stay visible in increasingly automated shopping journeys.
View the full event agenda here
The event’s agenda covers every corner of retail media strategy across the entire customer journey. From fragmentation and orchestration to agentic commerce, creator-led discovery and the future of measurement beyond ROAS, the agenda is designed to tackle the questions that matter most. Prepare for highly in-depth conversations about how brands can unlock growth, build relevance and compete more effectively in the fast-evolving world of retail and commerce media.
Panel topics on the agenda include:
- When AI becomes the shopper: winning visibility in agentic commerce
- From fragmentation to orchestration: can brands buy retail media at scale?
- From swipe to sale: The commerce-creator convergence
The event also promises top-tier networking opportunities with key decision-makers within the retail and commerce media. With a lavish breakfast buffet and fresh coffee on tap, the Campaign Breakfast Briefing: Retail & Commerce Media event is set to be the biggest yet for retailers, creators and marketers alike.
Get your ticket now
