His Excellency Sheikh Nahayan Mabarak Al Nahyan, Minister of Tolerance and Coexistence, UAE, with (from left): Augie K Fabela II, Founder and Chairman of VEON; Kaan Terzioğlu, CEO of VEON Group; and Ian Fairservice, Managing Partner and Group Editor-in-Chief of Motivate Media Group, at the launch of ‘Tenacity: The UAE’s Finest Hour’, published by Motivate Media Group.The Office of His Excellency Sheikh Nahayan Mabarak Al Nahyan has announced the publication of Tenacity: The UAE’s Finest Hour, a new book by internationally renowned businessman and bestselling author Augie K Fabela II published by Motivate Media Group.
The book chronicles the first 31 days of the unprecedented Iranian attacks of 2026, documenting the extraordinary resilience, leadership and unity demonstrated by the United Arab Emirates during this challenging period.
Having remained in Dubai throughout the conflict, Fabela offers an eyewitness perspective shaped by decades of experience in global frontier markets and conflict zones, from post-Soviet Russia to wartime Ukraine.
Through this lens of personal experience, his narrative reflects on the values that have long distinguished the UAE: resilience, unity, foresight and a steadfast commitment to progress.
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Tenacity showcases the enduring strength of the nation’s leadership, institutions and people, while highlighting the spirit of solidarity and purpose that continues to guide the country in navigating an increasingly complex global landscape.
Commenting on the publication, His Excellency Sheikh Nahayan Mabarak Al Nahyan said: “Augie Fabela writes not as a distant commentator, but as a firsthand participant – one who chose to stay and stand in solidarity with the UAE. His unique perspective, as an eyewitness to a defining moment, captures our nation’s strength, vision, and tenacity.”
Ian Fairservice, Managing Partner and Group Editor-in-Chief at Motivate Media Group, said, “Tenacity is an important and timely book that documents a defining moment in the history of the UAE. Augie Fabela brings a rare perspective to the recent events – combining the instincts of a global business leader with the observations of someone who chose to remain in the UAE during the crisis. We are proud to publish a work that speaks so powerfully of the courage, solidarity and enduring spirit of the nation.”
A graduate of Stanford University, Fabela is the Founder and Chairman of VEON, a global digital operator serving 229 million customers across frontier markets.
At the age of thirty, he became the youngest Chairman of a company listed on the New York Stock Exchange – a record that still stands today.
Tenacity is available through leading bookstores across the UAE and online retailers, including Booksarabia.com and Amazon.ae.
