By Alison Weissbrot
JPMorgan Chase has concluded a global media review, selecting WPP and Dentsu as its global media agencies of record.
The review kicked off in late September, spanned the financial services giant’s offline media buying business in the U.S., Northern Europe and Asia, and was supported by MediaLink.
Zenith, the U.S. incumbent, lost the account after holding it since 2005.
Sources told Campaign US that WPP and Dentsu were notified of the win before the holidays. Zenith, MediaLink and WPP declined to comment. Dentsu did not reply to requests for comment in time for publication.
JPMorgan Chase splits its media buying budget, managing its $200 million digital media account in hou
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