Since the outbreak of the pandemic, smartphone ownership has grown to 97% in Egypt, increasing its market share by 2.2% quarter on quarter (QoQ) in Q2 2020 to a total of 2.88 million units states IDC MEA. In addition, time spent on mobile activities is accounting for 4 hours, 7 minutes in Cairo per day according to eMarketer. From these progressive figures, we can see the digital landscape is developing in the region and is omnipresent, growing over time and is on the go; battling it out to hold the attention of its users.
As a result, we’ve witnessed the increase of on-demand services such as YouTube, Facebook, Netflix, Amazon Prime as well as the number of hours spent on games and the imp
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