HOW DO YOU SEE THE MARKET CHANGING IN 2020?
The year started with a steady pick up in the number of digital and social support requests from companies in the UAE and KSA. Clearly you see more clients moving away from pure awareness and reach-driven campaigns to more outcome-focused digital marketing efforts with clear KPIs that directly affect sales. There’s a bigger push by clients towards first-party data that delivers better targeting. That’s why our custom CDP solution is helping more clients turn valuable audience data that they have into insights and then activate it to drive outcomes. When that segmented first-party data is plugged into an in-house programmatic trading desk, client
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