https://youtu.be/RWxGjbZf_t0
Dr Yasser Zamzam, Director of Marcomms, Abu Dhabi Arabic Language Centre (ALC) under the Department of Culture and Tourism – Abu Dhabi (Abu Dhabi DCT), and Zeena Kurd, General Manager, Boopin – UAE, join Campaign Middle East on its latest On The Record podcast episode.
In conversation with Campaign Middle East, the leaders discuss hyper-localisation, bridging cultural and linguistic gaps, digital-first approaches to Arabic marketing, balancing regional culture with global trends in digital marketing, the rise of local talent in creative industries, and more.
The leaders discussed how Arabic content creates stronger emotional connections between brands and
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Tags:Abu Dhabi ALCAbu Dhabi Arabic Language CentreALCarabicArabic campaignsArabic dialectsArabic marketingauthenticityboopinCampaign Middle Eastcommunitycultural campaignscultural valuesDCT Abu DhabiDepartment of Culture and Tourismemotional connectionsglobal trendslocal talentOn The Recordpodcastregional culturerelevanceskills gapsTargeted Advertisingtargeted audiencestargetingZeena Kurd
