Globally, The 2022 FIFA World Cup conversation on Twitter has crossed the 2B impressions mark. In Saudi Arabia alone, World Cup-related Tweet volume is up 45 per cent in the past two months. Twitter is where fans will come together to share, comment, and talk about every single match, play, and call. With 3 out of 4 people on Twitter being fans of the event, it’s safe to say, Twitter is where football lives.
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