How will the expanding presence of retail media impact the retail brand experience?
The growing retail media footprint is becoming increasingly significant for brands, with many investing to secure their share of this powerful channel.
It serves as a means to draw customers into retail spaces, ultimately leading to increased sales.
Brands are adapting their strategies, both in-store and out-of-store, to deliver key messages, promote flagship products, and provide in-store redemption opportunities.
Recognising the potential for additional sales revenue, brands are prioritising investment in retail media, thus driving further growth in the market.
How can retailers utilise retail m
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