The GCC OOH Industry Summit, a full day out-of-home industry conference curated by Seventh Decimal, is set to take place on 13 February 2025 at the Habtoor Grand Hotel in JBR, Dubai.
The summit will bring together local and regional media owners, advertisers, media agencies and global adtech providers to address the opportunities and challenges of the OOH sector in the region.
The event will feature insights from speakers representing multinational and local brands. The summit will also host international keynote speakers, who will share their expertise on the latest research, technologies, and strategic models driving the OOH sector forward across the region and globally.
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The GCC OOH Industry Summit programme will spur discussions around navigating OOH buying, OOH measurement, the business impact of OOH, linking first-party data and OOH, ad verification for DOOH, the attention economy, a channel for retail media growth and more.
Topics will also range from cutting-edge advertising technologies to strategies for maximising impact in the evolving OOH landscape.
The GCC OOH Industry Summit will be opened by Tom Goddard, President of the World Out of Home Organisation.
Commenting on the summit, Goddard said, “I am really excited about participating in the GCC OOH industry Summit in Dubai and to updating the attendees on all the great things that are happening in our channel, which is enjoying a true renaissance globally.”
With a mission to foster collaboration among stakeholders and gain insights into advertisers needs, the event seeks to drive growth and innovation within the industry.
