https://www.youtube.com/watch?v=fDei-aucuUk
A three-minute video and multiple social media campaigns featuring vignettes from some of the worlds most iconic names in the advertising, film and humanitarian worlds is launching on October 25th, 2021, aimed at raising awareness for the unparalleled power and effectiveness of Cinema. SAWA – the Global Cinema Advertising Association, and its members around the globe are using cinema, the trade press and social media platforms (Facebook, Twitter, Instagram, LinkedIn and YouTube), to reach marketers, moviegoers and creative/media agencies.
The #HelloBigScreen Ad Legends campaign is a first for SAWA and the global cinema medium and was created to sup
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