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Grandiose ‘lickable’ campaign for dogs gets tails wagging

OOH posters slathered with irresistible dog food aromas had the furry four-legged friends leading their 'pawrents' to QR codes offering Grandiose discounts on dog food.

https://youtu.be/PrDnspEHrUM?si=WCdy10CR3haBDstx

Creative agency Tuesday has revealed ‘the most likeable and lickable’ campaign called ‘Only a Doggie Nose’ catered specifically to dogs in the UAE.

Given the mandate to promote Grandiose store’s dog food offering and lead dog ‘pawrents’ to the brand’s mobile app, the creative agency did not target dog owners, but instead targeted the dogs themselves.

The agency created out of home (OOH) posters, slathered them with aromas of the most-loved doggie delights, and then placed the posters across The Greens Community Park in DIP, the Festival Plaza dog park, and the Town Square park – all popular hangouts for the furry four-legged friends. 

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