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posted on Sep. 02, 2024 at 8:30 amSep 3, 2024

Grandiose ‘lickable’ campaign for dogs gets tails wagging

posted on Sep. 02, 2024 at 8:30 amSep 3, 2024

OOH posters slathered with irresistible dog food aromas had the furry four-legged friends leading their 'pawrents' to QR codes offering Grandiose discounts on dog food.

https://youtu.be/PrDnspEHrUM?si=WCdy10CR3haBDstx

Creative agency Tuesday has revealed ‘the most likeable and lickable’ campaign called ‘Only a Doggie Nose’ catered specifically to dogs in the UAE.

Given the mandate to promote Grandiose store’s dog food offering and lead dog ‘pawrents’ to the brand’s mobile app, the creative agency did not target dog owners, but instead targeted the dogs themselves.

The agency created out of home (OOH) posters, slathered them with aromas of the most-loved doggie delights, and then placed the posters across The Greens Community Park in DIP, the Festival Plaza dog park, and the Town Square park – all popular hangouts for the furry four-legged friends.

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Tags:Alok Gadkar app download Arunima Vijayanand Caesar Al Abdullah Campaign creative agency creative campaign creativity dog centric campaign dog food dog treats Grandiose Supermarket International Dog Day Live Point Only a Doggie Nose Pranav Shankar Salvador Porteria Shamrock Nevis Tuesday Tuesday Communications

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.