Hootsuite has published its latest social trends report, based on insights from over 4,200 marketers, and 4,500 consumers, which highlights some of the key concerns, and opportunities, emerging in the sector.
The report is split into three key trend sections:
AI
Platform usage shifts
Return on investment
The AI section shows the evolving approaches to generative AI usage, and how consumers view such from brands.
Organisations report that they’re planning to double their use of AI across various activities—even tripling or quadrupling it in some cases.
According to the Hootsuite Social Trends 2024 survey, there is a 318 percent increase in how much organisat
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
