By Burt Reynolds, regional director – data, technology and consulting, MediaCom
Everyone in marketing and advertising seems to have a prediction of the latest tech trend that will radically define the future of marketing. We have seen this incarnate in a multitude of acronyms such as MX (marketing experience), CX (customer experience), DX (digital experience), IoT (internet of things) and NFTs (non-fungible tokens). This is where the rubber hits the road. Digital acceleration, transformation and leverage are not limited to technology.
We live in an era of unprecedented dynamism. Through these years of successfully consulting and deploying client projects globally and regionally, we followed a k
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