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Canon shows the ‘Masterpiece Camera’ behind all smartphone ads

Today, a good camera has become one of the main selling points of a smartphone. But even with huge advancements in mobile phone technology, when it comes to high-quality photo shoots of the phones themselves, most campaigns will still use a pro camera to capture the best shots. It’s an insight which the team from Wunderman Thompson Dubai have used to create a cheeky campaign for Canon – called ‘A Masterpiece Camera’ – showing the smartphone captured in a professional photoshoot using a pro Canon camera.
Pablo ‘Daf’ Dachefsky, ECD for Wunderman Thompson Dubai, said: “We wanted to make people think of Canon every time they see a beautifully shot smartphone ad. So, we develop

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