By Justina Rudé
Now more than ever and amid the ongoing pandemic, video is ‘the new normal’ connecting brands and customers when offline interactions are still far from normal. Videos are now being used to bridge the gap for informing, educating, engaging, entertaining, marketing as well as socializing with customers. With the recent lockdown, there has been a significant focus on online shopping and marketing targeting consumers directly from the comfort of their living rooms.
Brewery reports, 80% of people can recall a video ad viewed within the last 30 days and interestingly 64% of people are more likely to purchase a product or service once they have viewed a video about it. Moreover, Cisco predicts that by 2022, video traffic is set
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