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Electriclimefilms and DDB produce ‘Ensure Moments’ for Abbot Ensure

Working closely with DDB Dubai and Abbott, electriclimefilms Dubai and Sydney teams co-produced a campaign for Abbott’s Ensure to create two moving films directed by André Rodrigues.

Rodrigues and his teams worked with the DDB Creatives to tell two stories that portray a touching testament on how family and loved ones stay together, even when they can’t be together. The films feature the strong relationships that parents and their children build throughout a lifetime, and the moments that keep them bonded during life’s challenges and throughout adversity. By spotlighting small moments that our protagonists’ families share, we find a narrative that is universally relatable and captivating, especially during these challenging times.

Ensure ‘Moments’ from electriclimefilms on Vimeo.


Though the brief called for a campaign marketed to the gulf country regions, most specifically for the Saudi Arabia market, electriclimefilms was able to execute the physical shoot seamlessly and remotely from our Sydney production base in Australia. By employing culturally relevant talent, wardrobe, art, set design, and more, we were able to achieve the film’s goals without needing to shoot it on location in the MENA region, especially since Dubai was under lockdown at that point. It was most certainly an interesting challenge to be able to achieve a culturally authentic portrayal, all the way from another continent.

And with only a few days of pre-production, downpour on set, shooting during a pandemic when businesses were closed or operating under limitations, sourcing and finding the correct props, equipment, talents, and more, proved challenging but definitely rewarding.

Ensure ‘The Gift’ from electriclimefilms on Vimeo.



Director: André Rodrigues

DOP: Tom Black

Client: Abbott/Ensure

Agency: DDB

Managing Director: Nathalie Gevresse

Group Account Director: Sara Ezzeddine

Senior Account Manager: Vanessa Azar

Executive Creative Director: Firas Medrows

Associate Creative Director: Kapil Mayekar

Head of Production: Ashish Varghese

Executive Producer: Michael Ahmadzadeh

Producer: Alia Abouraya

1st AD: Sophia de Vries

Line Producer: André Rodrigues Gaffer/AC: Tyron Seeto

Wardrobe: Alison Nelson

Art: Caitlin Szanto, Alison Nelson

Production Assistants: Layal Mooti, Fernanda Wu Editor: André Rodrigues

Colour Grading: Tom Black

BTS Footage: Sophia de Vries

BTS Edit: Venus Oh

Kit: Arri Alexa Mini + Cooke Optics S4

Lens Equipment Rental: The Front

Shot in Sydney, Australia.