Working closely with DDB Dubai and Abbott, electriclimeﬁlms Dubai and Sydney teams co-produced a campaign for Abbott’s Ensure to create two moving ﬁlms directed by André Rodrigues.
Rodrigues and his teams worked with the DDB Creatives to tell two stories that portray a touching testament on how family and loved ones stay together, even when they can’t be together. The ﬁlms feature the strong relationships that parents and their children build throughout a lifetime, and the moments that keep them bonded during life’s challenges and throughout adversity. By spotlighting small moments that our protagonists’ families share, we ﬁnd a narrative that is universally relatable and captivating,
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