Houda Tohme, Managing Director, Havas Media ME
Covid-19 has accelerated digital transformation, bringing forth revolutionary changes in online shopping behaviour, skyrocketing sales and demand for everything from food and groceries to fashion and automotive. This means one thing: online shopping is not only here to stay, but it will continue to evolve at the speed of light. Most digital platforms introduced their “for business” extensions – from customisable Facebook Shop options to the latest Tiktok For Business formats and Snapchat Dynamic Product Ads – all in an effort to meet growing demands.
Throughout the
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