A common problem many women complain about in the Middle East region is hair fall. To help women take better care for their hair and prevent dry, weak hair prone to breakage, Vatika launched an awareness campaign with well-known Arabic women influencers from the UAE, Saudi Arabia, Kuwait, Bahrain, Jordan, Iraq, Lebanon and Libya. They were all asked to try Vatika’s three-step hair care regimen using Vatika nature-based shampoo, followed by hair conditioner and finally a generous application of Oil replacement cream from root to the tip of the hair after a hair wash.
Kuwaiti influencer Bibi Alabdulmohsen (@bibii63) who participated in the campaign says: “I have suffered from hair loss frequently, so when Vatika team introduced me to their hair care regimen, I was keen to try it out. I used their Cactus enriched hair products and experienced a substantial reduction in hair fall.”
The campaign which ran for almost two months on Instagram reached about 10 million users organically.
Aashwi Verma, Senior Brand Manager, Vatika, says: “This Pan-Arab digital campaign will have an estimated reach of more than 30 million viewers with 50 million+ impressions. Working with influencers like Mays Anber (@Maysanber), TV presenter Renee Farah (@reneeff) and others with millions of followers across the MENA region, was a great way to reach many women facing hair loss issues and, educating them of our effective hair care regimen.”
Vatika has strived to maintain its reputation as a nature-inspired brand, right from their product ingredients, to their marketing strategies.